Horseshoe Brand
has made the "O" List!!
We are honored to be included in Oprah Winfrey's “O” List, included in the March 2017 edition of “O, The Oprah Magazine”. The magazine issue hit newsstands on February 14th. Be sure to grab your copy!
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Handcrafted, small batch hot sauce and barbecue sauce proudly made in New York's Hudson Valley since 2008.
HORSESHOE BRAND
is an all natural, small batch Sauce company
Founded in the heart of New York's Hudson Valley, Horseshoe Brand crafts full-flavored hot sauces and barbecue sauces using only the freshest, all natural ingredients. Our sauces cover all levels of heat to satisfy a variety of tastes and applications while adding depth and flavor to any of your favorite dishes.
Our Sauces
Heat, Meet Flavor

Our commitment to you:
Never any Pepper extracts

At Horseshoe Brand, our mission is to deliver fresh high-quality sauces with the perfect blend of heat and flavor. We don’t use any tasteless pepper extracts to add heat to our sauces - All of our sauces are naturally hot using the highest quality peppers from around the world.
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News & Updates
The latest news and information on Horseshoe Brand, our products, our retail partners and more.
March 31, 2018
Local food entrepreneurs spice up Hudson Valley food scene
From artisan hot sauces and pickles to spicy glogg and vegan caramels, small-batch food stuffs are big in the Hudson Valley.
https://www.poughkeepsiejournal.com/story/life/2018/03/30/local-food-entrepreneurs-spice-up-hudson-valley-food-scene/454009002/
November 30, 2017
THE NIBBLE BLOG: Products, Recipes & Trends In Specialty Foods
Stocking stuffers, teacher gifts, small thank-you’s: Here are some favorites this holiday season, in alphabetical order.
https://www.thenibble.com/blog/2017/11/30/gifts-yummy-gourmet-stocking-stuffers/
November 21, 2017
11 Savvy Gifts for the Foodie
Whether it’s the friend who makes you wait in two-hour brunch lines or the uncle who starts planning Thanksgiving in August, you likely have at least one foodie in your life. This holiday season, indulge their gastronomic side with one of these delectable gifts.
http://mentalfloss.com/article/516266/11-savvy-gifts-foodie
September 1, 2017
The Hottest (and Tastiest) Sauces
At its most basic, hot sauce makes food spicy. But at the height of its powers, this sort of seasoning can bring dishes to life and reveal new dimensions of flavor. Our favorite proof: Horseshoe Brand hot sauce, made in Rhinebeck, N.Y., by hobbyist-cook deputy sheriff turned hot-sauce entrepreneur Ken Millett.
https://www.wsj.com/articles/the-hottest-and-tastiest-sauces-1504213690
July 10, 2017
Turn Up the Heat With These 5 Local Hot Sauces
If you’re a real hot sauce aficionado, you know the best bottles aren’t sold in the big-box stores. We picked five locally made sauces that range from sweet-and-smoky to tear-inducing heat, so no matter your preference, there’s something here that’ll bring out your inner fire-loving foodie fiend.
http://www.hvmag.com/5-Local-Hot-Sauces/
April 14, 2017
Horseshoe Brand Collaborates With Crown Maple On New Maple Cayenne Hot Sauce!
Continuing to expand on its ever-growing line of maple-inspired food and beverage offerings, Crown Maple, a leading organic, artisan-quality pure maple syrup brand, enthusiastically announces the launch of Horseshoe Brand Maple Cayenne hot sauce today.
https://www.projectnosh.com/food-wire/2017/horseshoe-brand-collaborates-crown-maple-new-maple-cayenne-hot-sauce/
February 12, 2017
Horseshoe Brand makes Oprah’s “O" List!!
BIG news!! We are honored to be included in the “O” List of the March 2017 edition of “O, The Oprah Magazine”. The magazine issue hits newsstands on Tuesday, February 14th. Be sure to grab your copy!
http://www.oprah.com/gift/Horseshoe-Brand-Hot-Sauce?editors_pick_id=67283
February 7, 2017
Now Serving Tops Friendly Markets Throughout New York’s Hudson Valley!
We are excited to announce a new partnership with Tops Friendly Markets. You can now find our hot sauces throughout several Tops Friendly Markets in New York’s Hudson Valley.
http://www.topsmarkets.com/StoreLocator/
October 19, 2016
Horseshoe Brand is Now Serving Most Stop and Shop Supermarkets Throughout New York State!!!
We are pleased to announce our new partnership with Stop and Shop Supermarkets. You can now purchase our hot sauces at most of the Stop and Shop Supermarkets throughout New York state.
http://stopandshop.com/store/locator/
July 19, 2016
Now Serving Price Chopper and Market 32 Supermarkets Everywhere!
We are pleased to announce our new partnership with Price Chopper and Market 32 Supermarkets. You can now purchase our hot sauces at all of the Price Chopper and Market 32 Supermarkets.
http://www.pricechopper.com/stores
March 31, 2016
Horseshoe Brand featured in Men’s Fitness Magazine's list of the "7 Healthiest Hot Sauces That Will Instantly Fire Up Your Food"
Horseshoe Brand's Kiwi Jalapeño Hot Sauce was featured in Men’s Fitness Magazine's list of the "7 Healthiest Hot Sauces That Will Instantly Fire Up Your Food". Men's Fitness noted: "As small-batch brands seek out the purest, rarest, most nutrition-packed peppers on earth, this fiery stuff has become one of the best superfoods you can put on your plate."
http://www.mensfitness.com/nutrition/what-to-eat/7-healthiest-hot-sauces-will-instantly-fire-your-food
Upcoming Events 
We exhibit at some of the finest food festivals, fairs and farmers markets throughout the Northeast. Come meet the team and get your sauce fix!
The 6th Annual New York City Hot Sauce Expo
Festival
Apr 21, 2018
Join us as we return to Brooklyn for the 6th Annual NYC Host Sauce Expo!! Tickets available at wwww.nychotsauceexpo.com
For more information and tickets, visit:
http://www.nychotsauceexpo.com/tickets.php
Northeast Outdoor Show
Trade Show
May 19, 2018
The Northeast Outdoor Sports Show is an event for those with a deep passion for anything and everything outdoors. The event will feature everything from Fishing, Hunting, and Boating to Camping, Cycling, Recreational Vehicles and Travel. The event will also be featuring celebrities, workshops, seminars, children and family activities and more! Read More: About The Northeast Outdoor Sports Show | http://neoutdoorsportsshow.com/about/?trackback=tsmclip
For more information and tickets, visit:
https://www.etix.com/ticket/p/3485641/northeast-outdoor-show-rhinebeck-northeast-outdoor-show
Adirondack Wine and Food Festival
Festival
Jun 23, 2018
Join us on June 23rd & 24th, 2018 for the 4th annual Adirondack Wine & Food Festival in Lake George Village!
For more information and tickets, visit:
http://www.adirondackwineandfoodfestival.com/tickets/
Summer Fancy Food Show
Trade Show
Jun 30, 2018
North America’s Largest Specialty Food and Beverage Event comes to New York City annually in the late June / Early July timeframe. Discover 180,000 products including confections, cheese, coffee, snacks, spices, ethnic, natural, organic and more. Connect with 2,400 exhibitors from 50 countries & regions.
For more information and tickets, visit:
https://www.specialtyfood.com/shows-events/summer-fancy-food-show/attend/
Dutchess County Fair
Festival
Aug 21, 2018
For six days each August, the bucolic fairgrounds on Route 9 in Rhinebeck plays host to nearly half a million patrons. The second largest county fair in New York State is the showplace for agriculture in Dutchess County. Over 147 acres of finely manicured gardens and grass create the beautiful setting for thousands of farm animals, agricultural exhibits and horticultural displays.
For more information and tickets, visit:
https://www.etix.com/ticket/e/1006696/2018-fair-rhinebeck-dutchess-county-fairgrounds
Garlic and Herb Festival
Festival
Sep 1, 2018
JOIN GARLIC-LOVERS FROM THROUGHOUT NEW ENGLAND AS THEY COME TO SAMPLE FOOD AND CRAFTS FROM HUNDREDS OF DIFFERENT VENDORS, ALL MADE FROM -YOU GUESSED IT - GARLIC AND HERBS!
For more information and tickets, visit:
https://www.bennington.com/garlicfest/
Hudson Valley Garlic Festival
Festival
Sep 29, 2018
In 1989, Pat Reppert of Shale Hill Farm and Herb Gardens organized the first Garlic Festival held in the Hudson Valley – and perhaps on the East Coast. It was started as a promotional event for Reppert’s fledgling herb business and for New York State grown garlic. With no paid publicity except through her newsletter, ”Notes from Shale Hill Farm,” an article in the local Kingston Freeman newspaper and word of mouth, the attendance at the first festival far exceeded estimations.
For more information and tickets, visit:
http://hvgf.org/
New York State Sheep and Wool Festival
Festival
Oct 20, 2018
The New York State Sheep and Wool Festival is one of the largest annual gatherings of fiber-arts enthusiasts in the United States.
For more information and tickets, visit:
https://www.sheepandwool.com/essentials/tickets/

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